Digital Strategist

Job Purpose:

The suitable candidate will be required to analyse user experience data, concept and develop digital projects, lead effective digital marketing strategies for clients and ensure new business opportunities receive world-class pitch documents. They will play a pivotal role in growing the business, customer base and improving user experience across all projects and client campaigns. They will also need experience in and a big passion for digital technologies and all digital marketing channels.

Key Objectives & Accountabilities

1. Strategic Recommendations
   – Create presentations for new and existing clients based on research and insights
   – Conceptualise new ideas that are fresh and dynamic for the design, content and creative teams
   – Take ownership of new ideas and implement them from concept to the final product
   – Implement good command of written and spoken English, formally and conceptually
   – Prepare strategic presentations with the relevant visuals
   – Manage strategic direction for presentations with the design department and client service teams
   – Create marketing frameworks through positioning statements, consumer personas, digital consumer journeys and brand plans to ensure integrated strategic direction is achieved
2. Research and Insights
   – Develop full and clear understanding of existing and new clients and their business
   – Must be able to conduct competitor analysis and recommendations
   – Keep abreast of the latest digital trends to benefit new and existing clients
   – Maintain a knowledge bank of research for industry verticals
   – Analyse existing client and user data for strategic insights
   – Keep up to date with audience preferences and proactively suggest new campaigns across all client portfolios
3. Content Direction and Support
   – Assist with content creation for social media and websites linked to a written strategy
   – Ensure content calendars are in line with strategy
   – Test new platform features regularly and report back on results
   – Guide content and creative teams to maintain strategic integrity

Other :

– Produce and present high-quality pitch presentations (both internal and client-facing)
– Support and direct strategic inputs with Client Service Management and assist with positioning potential upsells
– Coach and support Copy and QA department with deliverables that align with creative goals
– Work closely with Design, Content and Client Service Management and ensure alignment with client objectives
– Assist with potential on-site production projects and provide strategic direction
– Coach and develop all junior staff

Key Results
Performance will be satisfactory only when:

1. All deadlines are managed effectively and consistently met.
2. High-quality work is delivered
3. Research and innovations are regularly communicated to the head of department
4. There is collaboration and clear interdepartmental communication
5. Creative direction for content creation is provided and internal teams are assisted accordingly
6. Key engagement opportunities using target audience insights, trends, and innovations are proactively identified
7. High-quality pitch and strategy documents are delivered

Ideal Background
Education: Relevant qualification in Advertising, Communications and / or Marketing.

Languages:
Business English

Experience:

3 to 5 years’ experience in similar role, preferably in a digital agency environment with familiarity in all aspects of Digital Marketing and Social Media

Competency Profile
Specific Professional Competencies:
– Problem-solving skills
– Planning skills
– Organising skills
– Decision-making skills
– Interpersonal skills
– Persuasiveness
– Communication skills
– Presentation skills
– Facilitation skills
– Coping under pressure
– Conflict-handling skills
– Computer literacy: MS Word, Excel, Outlook, PowerPoint, Keynote
– Copywriting skills
– Reporting skills
– A solid understanding of B2B marketing
– Extremely creative and analytical
– Excellent time management skills
– Knowledge in Search Engine Marketing, social media (organic and paid), media buying, content creation and web