THE OPPORTUNITY

ATM Solutions wanted to sell more of its Cash Express Smart ATMs, unique machines that combine ATMs and drop safes in one, to South African retailers in the market for this type of ATM that would protect their customers’ cash and save time.

OUR STRATEGY & EXECUTION

CBR Marketing worked with Paycorp to help separate its Cash Express Smart ATMs from the Paycorp brand and give them their own online identity with a unique landing page focused on driving leads for Paycorp. A highly targeted digital marketing campaign across Search, Display and Discovery campaign types allowed us to generate great results.

RESULTS

The campaign resulted in a 307% increase in monthly website leads, a 761% increase in website traffic for the Cash Express Smart ATM landing page, and an average 2% conversion rate for paid marketing leads.