THE OPPORTUNITY

The backend of the Cecil Nurse website needed to be updated to improve content management, save time, and incorporate SEO best practices to improve user experience and the company’s organic search rankings.

OUR STRATEGY & EXECUTION

By improving the base foundation of the website through a combination of best practices and data insights, CBR Marketing improved Cecil Nurse’s overall marketing ecosystem by creating consistency across all advertising platforms and driving more leads for the business. We also designed a new website with improved content management and user-optimised pages.

RESULTS

Organic website traffic and pageviews increased by a respective 9.31% and 64% year-on-year. The improved website and overall marketing ecosystem also assisted lead-generation efforts by reducing the average cost per lead by 77% from the previous year.