Bidvest Waltons | 2022 Best Low Budget Campaign


Bidvest Waltons is about more than just stationery, and when the ongoing bouts of high-level load-shedding hit South Africa, Bidvest Waltons used highly targeted Google Shopping Ads to sell inverters on


CBR Marketing took advantage of the increased search interest trends and website traffic for inverters from Waltons and used a combination of Google Search, Shopping and Meta advertising to garner high revenue from a very low ad-spend budget during a period of decreased competitor activity.


In March 2022, our campaign for inverters generated a return on ad spend of R57.10, as well as R176,148.49 in revenue from a spend of just R3,119.68. This was an excellent result for such a low investment and represented 20% of all paid media revenue for