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Corporate branding is a process that culminates in the visual expression of a brand’s identity. It seeks to define everything that will speak to the brand in visual and written terms.
Typically, a strategic undertaking will arrive at the definition of a brand archetype, which represents the brand as a persona. For example, is it a friend? It could even be a tough-talking motivator. Whatever the persona is, it affects the brand’s tone. CBR Marketing’s Studio and Design team will interpret this persona in a visual language that embellishes it with the respective colours, typography, iconography, and language cues to create a brand ecosystem that thrives in the offline and digital environments.
These factors combine to create a brand’s complete identity in the form of a document that provides guidelines on how the brand visually shows up and how it speaks to its audience.
Collaborate with the CBR Marketing Studio and Design team on the creation of your corporate identity.
