Programmatic advertising is the new wave of display advertising. Programmatic channels are similar to Google Display Network advertising where you can target an audience with text, banners, or video advertising. While the GDN can only target websites within their network, programmatic advertising can reach a much wider audience allowing you to target across a variety of premium websites and publishers (such as News24 or IOL).
Through media bookings, we identify a website relevant to your audience and pay the website owner to display your ads on their website. This differs from the GDN and programmatic advertising in that media bookings deliver a fixed amount of impressions at an agreed cost.
CBR Marketing has secured relationships with various media owners in South Africa and can help you reach your audience at scale.