THE DATA-DRIVEN AWARENESS STRATEGY
CBR has been at the forefront of data-driven performance-based digital marketing for some time, and we all know that brand awareness remains at the top of the sales funnel. We use programmatic advertising to fill the awareness gap present in brand awareness campaigns. However, we don’t use it in isolation, but rather integrate the vast targeting and optimisation capabilities present in current performance-based marketing. The result? Laser-focused targeting for top-of-the-sales-funnel brand awareness, at a fraction of the cost.
• Programmatic display and video
• Prospecting campaigns
• Brand awareness and clicks to the site
• Google Ads
Performance campaigns
• Social channels
Reach and engagement
• Leads
• Website traffic
• Brand visibility
CBR has been at the forefront of data-driven performance-based digital marketing for some time, and we all know that brand awareness remains at the top of the sales funnel. We use programmatic advertising to fill the awareness gap present in brand awareness campaigns. However, we don’t use it in isolation, but rather integrate the vast targeting and optimisation capabilities present in current performance-based marketing. The result? Laser-focused targeting for top-of-the-sales-funnel brand awareness, at a fraction of the cost.
• Programmatic display and video
• Prospecting campaigns
• Brand awareness and clicks to the site
• Google Ads
Performance campaigns
• Social channels
Reach and engagement
• Leads
• Website traffic
• Brand visibility
“WE USE PROGRAMMATIC ADVERTISING TO FILL THE AWARENESS GAP PRESENT IN BRAND AWARENESS CAMPAIGNS.”
We can fill the gap left by Google and Social Media platforms by targeting audiences instead of publishers.
Instead of isolating programmatic advertising capabilities, we use them in tandem with your business objectives to achieve your goals.
Instead of isolating programmatic advertising capabilities, we use them in tandem with your business objectives to achieve your goals.
