With only 5 seconds to capture and keep the attention of your audience, it’s imperative that you develop punchy and highly relatable content for YouTube ads. The immediate thought is to ‘skip’ and our strategy is always to create video ads that grab attention, deliver a message and motivate an action in those few seconds.
Target your audience over the world’s largest video platform through a variety of different ad units.
TrueView in-stream ads, also called ‘Pre-rolls’ play before a YouTube video and are skippable after 5 seconds. You only pay if a viewer watches the video.
TrueView in-display ads appear alongside related videos, in the search results, or on websites (on the GDN) that match your audience targets. You pay only when a viewer chooses to watch your video by clicking on the ad.